Despite the buzz on the exhibit floor at Shop.org's Annual Summit in Denver yesterday, retailers remain prudent in their mobile financial investments, according to the 2012 Shop.org/Forrester Research Inc. State Of Retailing Online survey that was released here.
Retailing Online
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Any digital-based business, whether it’s advertising, commerce or publishing, is still saddled with the burden of potential. Growth is expected to be exponential. Therefore, it surprised me that more than a few experts are throwing in the towel on some important growth markets.
Forrester Research Analyst Sucharita Mulpuru was on hand at the Retail Email Exchange symposium in San Diego last month to offer best practices for four current trends in the e-commerce space. Looking to debunk conventional wisdom, Mulpuru advised that things often turn out to be different than they initially appear. With that in mind, here are the four trends that Mulpuru addressed:
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