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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
The Apple Watch goes on sale in stores today. Whether you can just walk into an Apple Store and buy one is another matter. The debut of Apple's first new device in five years is looking more like an event from the fashion world rather than the tech world. This time, there won't be long lines of faithful gadget lovers waiting for hours and days to buy the latest product from the Cupertino, Calif.-based company.
During Monday's Apple Watch event, Apple CEO Tim Cook suggested the high-end Apple Watch Edition will be available in limited quantities at a select number of stores. He was likely referring to some of the pop-up shops we've seen under construction in upscale department stores Galleries Lafayette in Paris and Selfridges in London. Women's Wear Daily has shared some more information on the locations where we will see the $10,000-plus Apple Watch Edition and other versions of the Apple Watch shown off around the world.
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