Since smartphones became one of the dominant devices for surfing the web, marketers have typically had two ways of dealing with websites for phones (well, three if you include a still prevalent strategy — do nothing — but that doesn't count):
Oxford
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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SEATTLE, Feb. 29, 2012 /PRNewswire/ -- Riding the wave of its success in the U.S., the Tommy Bahama Group has announced an important step forward in their strategy to drive long-term growth through international expansion. Tommy Bahama will begin by opening company owned and operated retail stores in premium locations in Asia, including a combined restaurant and retail location in the Ginza district of Tokyo and stores in Macau and Singapore. "Tommy Bahama has enjoyed significant growth in our direct to consumer business. Through our website and U.S. based stores, we've seen a pent up demand and opportunity for
/PRNewswire/ -- Oxford Industries, Inc. "We are delighted and honored to welcome Clyde Tuggle to our Board of Directors," commented J. Hicks Lanier, Chairman and CEO of Oxford Industries. "In addition to his personal attributes, the extensive international experience Clyde has acquired throughout his career at The Coca-Cola Company will be a tremendous addition to our Board." About Oxford Oxford Industries, Inc. is an international apparel design, sourcing and marketing company featuring a diverse portfolio of owned and licensed brands. Oxford's brands include Tommy Bahama(R), Lilly Pulitzer(R), Ben Sherman(R), Oxford Golf(R), Arnold Brant(R) and Billy London(R). The Company also
ATLANTA, Dec. 21, 2010 /PRNewswire-FirstCall/ -- Oxford Industries, Inc. J. Hicks Lanier, Chairman and Chief Executive Officer of Oxford Industries, Inc., commented, "We are excited to add the Lilly Pulitzer brand to our growing platform of lifestyle apparel brands. Scott Beaumont, Jim Bradbeer and their team have done an exceptional job over the last 17 years of nurturing and developing the remarkable brand DNA originally created by Lilly Pulitzer in the late 1950's. They share our values and our strategic vision for how to continue to grow this iconic brand. We believe this business is an excellent fit with
When you chat with Karen Riley-Grant, Dockers' new director of global consumer marketing, about the brand's bid for the high-end business, there's no need to dance around the big khaki elephant in the room. "There's a negative perception out there that we have to overcome," Riley-Grant admits. "It's the idea of the pleated-pant cube-dweller with the blue Oxford and the brown shoe." But now Dockers is on the offensive, claiming its rightful place in the pantheon of pants. A label stitched into some pairs of the premium trousers proclaims: "Khakis may not be fancy, but it probably isn't a good idea to call them boring either. Men wearing khaki won two world wars, wrote the great American novel and discovered a little thing called relativity. Nope, khaki may not be fancy. But it is far from ordinary."
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