Nebraska
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
With shallow pockets but a deep commitment to promote "living wages," women's advocacy group UltraViolet has peppered Target with cheap location-focused online ads, challenging it to match Wal-Mart's promise of $10-an-hour base pay. The nonprofit advocacy group launched its campaign on Tuesday. With a budget of just $5,000, it purchased online ads that appear on the browsers of people surfing the web within an approximately 1,000-feet radius of three stores in Minnesota, Pennsylvania and Nebraska.
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