Mexico


Craig Reed is SVP of Global Trade at Avalara, an automated tax compliance software provider.


Sam Bahreini is a serial entrepreneur and growth marketer, helping startups navigate from launch to scale.


Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.


As Vice President of Global Marketing, Mia is responsible for providing leadership and executing on marketing strategy for CitiXsys globally. She brings 10 years of marketing experience for B2B and B2C technology companies in the retail, supply chain and food & beverage sectors. Her expertise lies in developing award-winning content and delivering data-driven demand generation campaigns. Mia works closely with regional sales teams to develop strategies for demand generation and has a keen eye for regional marketplace variances having worked in the USA and abroad in Africa and Latin America.
Mia holds a bachelor’s degree in Sociology from Wellesley College in Wellesley, Massachusetts, USA and attained her Master’s Degree in Business Administration (MBA) from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill, USA.





