Workwear retailer Duluth Trading Co. has promoted Stephanie Pugliese to president and chief merchandise officer, effective immediately. Duluth Trading said that Pugliese most recently served as senior vice president of product development and marketing, spearheading the evolution and expansion of Duluth Trading's women's line.
Belleville
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
Maybe your products aren’t pretty like Pottery Barn’s, retro like Restoration Hardware’s or delicious like Dean & DeLuca’s, but that doesn’t mean your photography has to be boring. Eye-flow studies show that when customers browse catalogs, they look at the pictures first. If an image captures their interest, they then go through a well-documented decision-tree process. Get the picture right, and you’re in the game to score a sale. Get it wrong, and the customer turns the page. The secret to effective B-to-B photography is to focus on the benefits. Benefit-driven inset photos, along with the main product shots, are effective ways to
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