It’s Vacation Time

Every year in August, most B-to-B direct marketers are in the doldrums — at least until the last week of the month when customers return from their summer vacations. Next to the week between Christmas and New Year’s Day, the late July/early August period proves to be one of the slowest for B-to-B catalogers. So what can you do? Here are some ideas on how to handle these down periods.