Wal-Mart Gets a Boost From Local Price-Comparison Ads
An article in Ad Age this morning profiles how Wal-Mart is leveraging local price-comparison TV ads to help it gain market share in groceries and consumables. Competing for the local consumer through channels such as local search, mobile apps, and print and TV advertising has become a focal point for retailers this year. What has your company done (or is planning to do) to capture local consumers? Let us know by commenting below.
Wal-Mart Gets a Boost From Local Price-Comparison Ads
— Retail Sails (@retail_sails) June 25, 2013
- Companies:
- Wal-Mart
Related Content
Comments
