Target.com Chief: 'We Fully Embrace' Showrooming

Target's Senior Vice President of E-Commerce and Mobile Jason Goldberg shares why the brand welcomes and embraces showrooming.

"As we start building a true multichannel existence - where Target is a part of our guest's life whether it's on her mobile phone, on her desktop, in the store or on her mobile phone while in the store - that's new and complicated, there are a lot of things that have to come together to offer a great e-commerce experience, but all of Target's competitors have the same challenges."

Check out the article to learn more.

Target's e-comm chief @jasongoldberger on why the company fully embraces #showrooming: http://t.co/fGTRrK1TrD via @MSPBJvomhof #retail

— david sevitt (@dsevitt) September 20, 2013