Poor Tablet Experiences are Biggest Mobile Fail This Holiday Season
It appears the biggest retail fail this holiday season is brands not having websites optimized for tablets. Examples include Best Buy and Sony Style. While both brands saw a lot of traffic from smartphones, IBM reports the brands are missing a bigger sales opportunity by not offering a tablet-optimized version of its site, providing a subpar browsing experience for consumers.
"The common reason for high error rates is because they're not providing tablet-optimized sites," said Aaron Rudger, web performance evangelist at Keynote. "Some retailers still serve up the desktop site, which is usually much heavier in content and this is a problem on Wi-Fi/3G networks, which most tablets are typically running on."
Check out the article to learn more.
Article: Poor tablet experiences are biggest #mobile fail this holiday season. http://t.co/fJcNZYtLwu #retail
— Accenture Retail (@AccentureRetail) December 4, 2013
- Companies:
- Best Buy
- People:
- Aaron Rudger
