Hitting the (re)Target Directly
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Pat Farrell
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![Side view of smiling woman reading mail at mailbox](https://www.mytotalretail.com/wp-content/uploads/sites/14/2022/02/FR_HittngtheTarget.jpg?x57016)
Personalized direct mail retargeting needs to be a part of retailer’s marketing mix. The channel is still very effective and new technology capabilities can improve ROI performance even further. The wave of the future includes an old-school channel (direct mail) with a digital twist. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — true customer insight. Check out this insightful resource to learn how direct mail can amplify your digital retargeting strategy.
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