Hitting the (re)Target Directly

Personalized direct mail retargeting needs to be a part of retailer’s marketing mix. The channel is still very effective and new technology capabilities can improve ROI performance even further. The wave of the future includes an old-school channel (direct mail) with a digital twist. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — true customer insight. Check out this insightful resource to learn how direct mail can amplify your digital retargeting strategy.