Facebook Will Shut Down its Physical Gifts Service This Week
Less than a year after debuting Facebook Gifts, the social network has announced it will shut down its physical gift service this week. Fast Company reports the service will now offer only digital gifts to users.
"The social network initially introduced Facebook Gifts as a way for users to send their friends both physical and digital gifts through the mail and the platform. But Gifts Head Lee Linden tells AllThingsD only 20 percent of users were sending physical gifts through Facebook's retail partners like Magnolia Bakery, Brookstone, and Dean & DeLuca - with the other 80 percent opting for gift cards from retailers like Starbucks, iTunes and Target."
Did you ever use Facebook's gifting platform? Let us know about your experience by commenting below.
#Facebook Will Shut Down Its Physical Gifts Service This Week http://t.co/7GRyAa18Hd @FastCompany #Tech
— Scott Bales (@ScottEBales) August 27, 2013
- Companies:
- Target
