Apple's New Consumer Experience Chief, Angela Ahrendts, On The Future Of Retail

Yesterday, Angela Ahrendts announced she would be leaving Burberry to become Apple's new consumer experience chief. From recent interviews with Ahrendts, Fast Company surmises what she may have planned for the tech giant.

"When you walk into an Apple store, you know exactly where you are, whether it's in Berlin or Beijing, San Francisco or Sydney. The same could be said of Burberry, which boasts more than 450 stores, each with a unique but consistent language and design. They just feel like Burberry stores: the plaid apparel, the intimate yet open layout, the high-end experience. It's been a mission for Ahrendts to make the Burberry experience universally intuitive, at retail stores and online."

Check out the article to learn more.

RT @FastCompany: "The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed." http://t.co/olZExmxibe #Retail

— Custom Fit Online (@CustomFitOnline) October 16, 2013