A Recent College Graduate Is Helping Online Retailers Win The Price Wars For Good

Could this guy be the Zuckerberg of retail? Business Insider's retail correspondent, Ashley Lutz, sat down with Zach Blatt, creator of Right Bid Retail, to discuss his new business and the injustices of online pricing. The pricing suite shows retail companies how much their competitors are selling products for online. Blatt, a 2011 Dartmouth grad, came up with the idea for a senior economics paper and ending up creating a strategy to take on retail Goliaths Amazon.com and Wal-Mart.

"I realized that price is hugely important in purchasing decisions, yet there was no service that told retailers how much the competition sold products for online," Blatt reported to Business Insider.

Check out the article to learn more about Blatt's fight against internet price wars.

A recent college graduate is helping online retailers win the rat race of online pricing http://t.co/5lu9AyzYFD

— BI Retail (@BI_RetailNews) July 10, 2013