88% of Millennials to use Mobile for Holiday Shopping

According to Google, 88 percent of millenials will shop for the holidays on their mobile device, compared to 76 percent of all smartphone users. Mobile Commerce Daily reports that one in three millennial smartphone owners plan to make a purchase on their smartphone this holiday season, up 28 percent year-over-year.

"Online commerce is still a smaller portion of total holiday sales for many retailers, but it's growing, particularly on mobile," said Scott Falzone, retail industry director at Google. "Our study found that both online purchasing and research on mobile devices will be up this year."

Check out the article to learn more.

88% of #millennials to use #mobile for #holiday #shopping: Google - via Mobile Commerce Daily http://t.co/LrYD1Xpmyk #retail

— Kelly Mayoros Moran (@Queenotech) November 7, 2013