46.5% of Retailers Agree—Insights Impact their ROI

Did you know, only 33.7% of retailers use digital channels to personalize communication? There exists a gap between what retailers think they are doing right from a customer engagement perspective versus what their customers actually want and need. To understand the customer engagement landscape in retail, we surveyed 2,000 marketers in North America. Download the latest industry report and find out what campaign, journey, and customer insights retailers measure and how deeper insights impact their ROI.