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There are many areas where catalog and brick-and-mortar retailers can learn from their e-tail counterparts. The increasing costs of paper and postage, coupled with the proliferation of electronic marketing options, have fundamentally changed direct marketing. Smart catalog retailers are actively adopting marketing techniques from e-tailers. But one area where e-tailers should take a lesson from catalog retailers is inventory planning.
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Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.