Internet Usage Rivals TV Viewing

I recently heard an interesting statistic. According to JupiterResearch, Americans now spend the same amount of time using the Internet as they do watching TV — 14 hours per week on average.

Hearing this led me to pause for a moment and reflect on how old I must be, and how things have changed. It seems like just yesterday to many of us B-to-B direct marketers that we started hearing about “the Web.” It was the early ’90s. Today I realize that my wireless network of home computers (I have three) are on 24/7, ready for instant use at any time.