Really ‘Fair and Square’? How J.C. Penney Alienated a Valuable Customer
Much has been made about J.C. Penney's recent launch of its "Fair and Square" pricing policy (not to mention the controversy surrounding the retailer's decision to name Ellen DeGeneres as its new spokeswoman). In short, the policy's goal is to end shoppers’ confusion around multiple promotions, percent-off sales and coupons.
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