How HalloweenCostumes.com Scared Up Holiday Sales Thanks to PayPal

By Melissa Campanelli

Did you know that Halloween has turned into one of the biggest retail holidays of the year? According to the National Retail Federation, Americans were on track to spend $6.9 billion on Halloween costumes, decor and candy this year.

In the spirit of the season, I thought I'd check in with North Mankato, Minn.-based HalloweenCostumes.com, a leading online Halloween costume destination, to see how it was faring this season. HalloweenCostumes.com was started 10 years ago out of a garage; today it receives hundreds of thousands of costume orders during the Halloween season. The company attributes its growth and success to several factors, including leveraging scalable technology from partners such as PayPal, Google and Amazon.com.

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Companies:
Amazon.com
Google

Places:
North Mankato, Minn.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.