4 Steps to Better B-to-B Data Decisions
Making decisions with data requires a mysterious process called data mining. The term brings to mind a cadre of programmers in darkened rooms, illuminated only by the eerie glow of their monitors. The whole process sounds complicated and expensive. It can be, but getting started doesn't have to break the bank or require rocket scientists. In fact, introductory data mining is simple and cost effective. The key is starting with these four easy steps:
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
