Don't Let Your Catalog Creative Schedule Drive You Crazy
It seems like catalog creative/production schedules, just like budgets, have gotten so tight they drive everyone crazy. Here are nine tips for bringing sanity to your schedule management.
1. Make a list of all the steps. Send a schedule with key dates/deadlines to all involved in the creative process. In addition, you should also make a checklist for yourself of all steps in between. There are often more steps than you remember. By listing all steps, you'll not only have a much better checklist for getting them done, you'll also be better able to move tasks around to get more done earlier.
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- Catalog Circulation
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
