Don't Give Up Your Order Form Just Yet

With the help of The Dingley Press, we conducted a study to determine how many catalogs it prints that still include some type of order form. We found that almost half of our fairly large sample size have no inside ink-jet or order form insert, but they do have an order form printed on-page in the catalog. Another 18.5 percent use a bind-in order form. In summary, 71.5 percent of the catalogs we reviewed use an order form; only 28.5 percent of the catalogs eliminated the order form entirely. Here are the results of our test: