It is not news that today’s women are busier than ever. In order to recognize and reward these Household CEOs, Bill Me Later Inc. and Zappos.com, have launched a nationwide contest to hear the Household CEOs tell what it takes to “fill their shoes.” The winner will be announced on August 10th and will receive a $2,500 shopping spree sponsored by Bill Me Later and Zappos.com. A new survey commissioned by Bill Me Later and Zappos.com of more than 600 women around the country focusing on career, lifestyle, and parenting topics provides a revealing snapshot of the life of the modern woman: While nearly 70% work outside the home, a clear majority still have primary responsibility for a range of everyday tasks, from cooking to the kids’ homework, in addition to having primary responsibility for retirement planning and car care. A majority of women ranked the mobile phone as more important than significant others in managing both their household and professional lives.
Zappos.com
July 7, 2009
