West Elm

West Elm to Open Connecticut Pop-Up Shop
December 2, 2011

Home furnishings retailer West Elm, a division of Williams-Sonoma, plans to open a pop-up shop in Westport, Conn. on Dec. 8. The store will be the brand’s first-ever pop-up shop in Connecticut. The shop will offer an assortment of furniture, décor, seasonal trim and unique gifts.

Williams-Sonoma Profit Up 19% in Q3
November 18, 2011

Williams-Sonoma reported that profit for the third quarter rose 19 percent to $43.4 million from $36.5 million in the same period last year. Revenue rose 6 percent to $867.2 million, compared with $815.5 million last year, solidly beating Wall Street’s expected $855.7 million in revenue.

Old Navy joins network to reward customers for store visits
November 9, 2011

PALO ALTO, Calif. — Old Navy has become the latest retailer to partner with Shopkick, a shopping mobile app that rewards shoppers for walking into stores. Customers who have the shopkick app on their smartphones will be able to receive walk-in rewards at any of Old Navy's nearly 1,000 U.S. locations, Shopkick reported. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov. 10 to 13), available exclusively through the Shopkick app: shopkick.com/oldnavy, according to a company press release. The Shopkick app works by detecting a

West Elm to Open Maryland Pop-Up Shop
November 1, 2011

Brooklyn, N.Y.-based home furnishings retailer West Elm, a division of Williams-Sonoma Inc., plans to open a pop-up shop in Towson, Md., on Nov. 10. Situated in the Towson Town Center, the store will be the brand’s first-ever pop-up shop in Maryland and its second pop-up shop overall. The shop will offer an assortment of furniture, décor and gifts, as well as West Elm's holiday collection. SAVE | EMAIL | PRINT | MOST POPULAR | RSS DDI's RetailDesignDiva blog is dedicated to retail design issues, opinions and frustrations of the day.Read the Diva's recent rantings. DDI's Retail Design Newswire

West Elm to open first Washington location
September 27, 2011

Brooklyn, N.Y. -- Williams Sonoma-owned home-furnishings retailer West Elm said Tuesday that it will make its Washington State debut with a new store in Seattle, slated to open Oct. 6. The 15,000-sq.-ft. store will feature a number of unique design details, according to West Elm, including a living wall and an art installation designed specifically for the location. Like other West Elm stores, the Seattle location is designed using green materials and includes low-energy lighting, low-VOC paints and reclaimed hardwood floors.

Williams-Sonoma Launches International Shipping
June 13, 2011

Williams-Sonoma, a specialty retailer of high-quality products for the home, announced today that Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma will offer international shipping, joining PBteen in its partnership with FiftyOne Global Ecommerce, a provider of international e-commerce services and infrastructure to U.S. retailers. Customers in more than 75 countries will now be able to shop online for Williams-Sonoma products.

Google Launches Mobile Product Search Tool
March 11, 2010

Vic Gundotra, VP of Engineering, demonstrated last December a preview version of Product Search for mobile with local inventory, which lets you see right in your search results whether items are in stock at nearby stores. We're happy to announce that as of today, if you're searching for a product that is sold by participating retailers, including Best Buy, Sears, Williams-Sonoma, Pottery Barn, or West Elm, you can just look for the blue dots in the search results to see if it's available in a local store. If you see a blue dot, you can tap on the adjacent "In stock nearby" link, and you'll be taken to the seller's page where you'll see whether the item is "In Stock" or has "Limited Availability" near you. You'll also see how far away the stores are from you -- as long as you've enabled My Location or manually specified your location.

How Williams-Sonoma Adopted a Marketing Sciences Approach Across Its Brands
March 18, 2008

During a session at last week’s NEMOA Conference in Cambridge, Mass., Peter Grebus, who heads Williams-Sonoma’s customer information management group, explained a two-pronged approach the home furnishings multichannel marketer has used to increase the adoption of marketing sciences for intuition across the organization. Specifically, he noted that in the short run, Williams-Sonoma has focused on a “four walls” process. The multititle multichannel marketer, whose direct business comprises 42.2 percent of its sales, has emphasized the integration of browse and purchase data to enable contextual selling across channels. This includes the following: * dynamic content and recommendations; * data that’s currently constrained by the