June 5, 2007
Many online businesses have become successful without using catalogs. But they also find that they’re only reaching a certain audience and demographic — those people that are Web savvy and already shop online. They’re missing potential customers who might still worry about shopping online or those who are unaware of their products and Web offers. To build your online business, consider these ways to make the most of your print catalog to drive online sales. * Offer multiple ways to place orders. The obvious goal of the catalog is to drive traffic and ultimately increase your conversion rate. So it’s paramount that customers immediately go
