Victoria's Secret

Victoria’s Secret on Tuesday announced Brand Chief Amy Hauk has resigned less than a year in the role, reports CNN Business. Hauk served as Pink CEO since 2018 and took leadership of brand across the organization when the company merged its Victoria’s Secret and Pink lingerie operations and beauty business last July. Her resignation is effective March 31,…

Victoria’s Secret & Co. said Tuesday it has signed a definitive agreement to acquire Adore Me, Inc., a lingerie startup known for its wide array of sizes, for $400 million in cash, reports CNBC. The move comes as Victoria’s Secret aims to become more inclusive and increase the diversity of its products. The deal is expected…

L Brands said Tuesday it will spin off its Victoria’s Secret brand rather than sell it, reports CNBC. The company said it received interest from multiple potential buyers, but its board concluded that separating Victoria’s Secret and Bath & Body Works into two separate publicly traded companies would be a better option. In recent weeks,…

L Brands’ lingerie chain Victoria's Secret has settled a copyright infringement suit by Debra MacKinnon, the principal of intimate apparel company Zephyrs and inventor of a kidney-shaped, silicone bra insert. The suit, filed in January in U.S. District Court for the Southern District of New York, said that MacKinnon came up with the idea for the…

L Brands’ lingerie chain Victoria’s Secret is being sued for copyright infringement by Debra MacKinnon, the principal of intimate apparel company Zephyrs and inventor of a kidney-shaped silicone bra insert. The suit, filed Jan. 25 in U.S. District Court for the Southern District of New York, says that MacKinnon came up with the idea for the…

Victoria's Secret is getting into fast fashion. The lingerie brand told analysts it is working on speeding up its design and restocking processes. "Basically almost all of our panties today are on some kind of speed program," CEO Sharen Turney said in a conference call. "And those speed programs allow us to read the business on a Monday and be back in stock in the stores within 15 to 25 days." The brand is also working to trim the time between when products are designed and when they hit stores.

Sex doesn't sell, so forget the boudoir shot. Blondes don't work. Props distract. Couches are fine. Playing with hair is ideal. Those are some of the insights lingerie company Adore Me has learned from testing the photos of models wearing its sexy products online. For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position. Then it tests the options to find out which sells better.

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kiik and every other social and mobile platform out there to get in touch with teens, Victoria's Secret has rolled out its own chat feature within its Pink shopping app. The lingerie brand is the first marketer to use a chatting feature from a mobile messaging app called Frankly.

After a marketing campaign erupted into a social media firestorm last week, Victoria's Secret has changed the slogan that many found offensive. The company caused controversy when it used the words "The Perfect 'Body'" in an ad for its Body by Victoria lingerie. The photo that accompanied the slogan featured 10 models, several with visible ribs. The ad launched a Change.org petition and sparked social media outrage. While the same photo is still in use, now the words scrolled across read "A Body for Every Body."

Victoria's Secret is under fire for a campaign that some say holds up the trim and toned figures of its underwear-clad models as the ideal body type. The controversial ads for the brand's "Body by Victoria" line boast the words "The Perfect 'Body" in front of thin women with similar figures. "This marketing campaign is harmful," a Change.org petition reads. "It fails to celebrate the amazing diversity of women's bodies by choosing to call only one body type ‘perfect.’"