Title Nine

A fashion merchant, a hunting catalog and a women’s athletic apparel catalog took the first, second and third spots in this year’s Top 200, a ranking of catalogs by recent housefile-growth rates. We congratulate the catalog officials at Kenneth Cole New York, Legendary Whitetails, Title Nine Sports and all of the other merchants who made the Catalog Success Top 200 for their outstanding ability to grow their customer lists even during the tough economic times of the past several months. What do all of these catalogers have in common? No doubt a razor sharp prospecting plan, an eye-popping merchandise mix and exceptional

At a Glance Catalog: Title Nine Sports Headquarters: Emeryville, CA Merchandise: Women’s fitness wear Company founded: 1989 Best-selling items: sports bras account for 30 percent of sales Target demographic: 30- to 50-year-old women who work outside of the home and participate in sports or fitness. Title Nine Sports uses sports photographers to capture real-life models—career women who happen to love sports and fitness—showcasing merchandise. Named after the landmark federal legislation that prohibits gender discrimination in schools and their sports programs, the Title Nine Sports catalog markets high-quality women’s fitness wear in a refreshingly casual and authentic manner. From the use of

When I was 14, my mother helped me redecorate my bedroom. That spring, we picked out a paint color, new curtains and new wall decor. When it came time to select a new bedspread, Mom—a savvy American consumer if there ever was one—gave me a Spiegel catalog and showed me how to navigate through it to find just the right color, size and material. When the bedspread arrived, it was like opening a Christmas present in the middle of May. And so began a lifetime of catalog shopping. Through the years, I’ve discovered some wonderful products through catalogs: durable and comfortable fitness