December 1, 2000
By Judie Eakins The technology has arrived to bring improved quality and greater efficiency, and catalogers are taking advantage Now in its fourth generation, digital photography has "arrived." And major retailers and catalogers, including Nordstrom, True Value, The Container Store and Eddie Bauer, have adopted it almost fully—for both traditional print and Web purposes. A few years ago, many in the industry—direct marketers, printers and photographers themselves—perceived digital photography as incapable of producing photos of superior quality. Beyond the subjective issues were very real limitations: Equipment was awkward and difficult to use, and the technology lent itself almost exclusively to static
