Target
December 11, 2017 at 1:45 pm
Amazon.com is leading the way in consumer electronics (CE) holiday paid search spend, according to a report from search intelligence provider Adthena. Adthena analyzed the search engine marketing activities of 179 CE retailers such as Amazon, Wal-Mart, Target and Best Buy over a two-month period, October-November 2017. More than 370,000 search ads were analyzed. According…
November 22, 2017 at 7:02 am
Regardless of their team size and budget, today’s marketers are expected to compete with the world's biggest retailers. Those big-name brands may dominate inboxes, but here’s the good news: not only do the majority of their tactics work for retailers of all sizes, their visibility in the market means marketers can easily learn from both…
November 8, 2017 at 11:48 am
While Target is doubling down on brick-and-mortar retail, the Minneapolis-based retailer also has decided to pull the plug on a dozen underperforming stores. The company on Monday began notifying store employees at the 12 affected stores, which are slated to close on Feb. 3. While competitors such as Macy’s, J.C. Penney and Sears have been closing many…
November 2, 2017 at 12:43 pm
Wal-Mart is throwing 20,000 parties in its stores across the country in an attempt to attract more holiday shoppers. According to a company press release, the parties will take place on Nov. 4, Dec. 2 and Dec. 16, and will include 165,000 in-store toy demos, visits from Santa and other activities. The Nov. 4 party will…
October 20, 2017 at 12:40 pm
Target Corp. said this week that it would remodel more than 1,000 stores by the end of 2020, as well as expand its Target Restock program and open new stores. As for the remodels, Target said it will combine “the best of our digital and technology upgrades, elevated merchandise presentations and fulfillment services to make…
October 3, 2017 at 1:20 pm
In a session last week at the Shop.org conference in Los Angeles, Grace Glenny, director of site merchandising at Target, discussed how the big-box chain is ensuring its mobile app is primed for performance — without sacrificing functionality — to give its customers the instantaneous shopping experiences they’ve come to expect. Target has recently shifted…
August 18, 2017 at 10:37 am
On the company’s second-quarter earnings call, Target Chief Executive Brian Cornell said the retailer would be nearly doubling the number of small-format stores it has this year, with the ultimate goal of having more than 100 open for business over a three-year period. The plan is to have 30 in 2017, said Chief Operating Officer…
July 28, 2017 at 9:28 am
Top Republicans driving the GOP tax reform effort have given up on border adjustment. The border adjustment proposal was a key revenue-raising plank of the plan House Republicans unveiled last year. It would have taxed imported products but let exports go untaxed. Retailers that get many of their products from overseas raised concerns about the proposal, saying…
June 13, 2017 at 8:30 am
Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…
June 6, 2017 at 9:38 am
President Trump's proposed budget is expected to slash $193 billion from the federal government's Supplemental Nutrition Assistance Program, or SNAP, from 2018 to 2028. SNAP currently has an annual cost of around $70 billion. Should Trump's plan be approved by Congress, millions of Americans may be forced to bear the brunt of the drastic changes, with the…
