Target

The NFL is going from the gridiron to the runway with fashion advice to help female fans wear their team colors everywhere from tailgates to posh nightclubs. The league has thousands of new products including jeans with logos on the back pockets, flip-flops and yoga mats for women this year. It's pairing up with shops such as Victoria's Secret and Destination Maternity to sell the new products this fall in 3,000 new stores.

Wal-Mart, the world’s largest retailer, is adding thousands of items to its shelves, including inexpensive ones, and is asking dollar-store suppliers to create small, under-a-dollar packages for its stores, too. In areas with high unemployment, Wal-Mart is grouping together its less than $1 items in a clear challenge to the dollar stores.

The department store industry, coming off its worst year in three decades of market share decline, is mounting an all-out battle for the next generation of shoppers. After years of looking the other way as H&M, Forever 21, Zara and an ever-expanding array of online retailers captured the under-25 market, department stores are pouring money and effort into winning them back.

Gary Friedman, Restoration Hardware's chairman and co-CEO, says the brand has destroyed the previous iteration of itself, clearing the way to express itself in a never-before-seen fashion. A statement about the relaunch is in a 56-page direct mail piece that went out in late August and is also on the company's redesigned website, which proclaims the retailer to be "reinvented, remodeled, reborn."

For nearly two years, Amazon has been trying to get manufacturers to adopt “frustration-free packaging” that gets rid of plastic cases and air-bubble wrap — major irritants for consumers and one of Amazon’s biggest sources of customer complaints.

Among uneven retail numbers this year exists a bright spot that has been growing for years, and is leading companies to overhaul their traditional business models: the online retail market.

Sure, you're entrenched in the holiday season by now, making sure your website is up to date with the most current inventory and that every one of your customers is happy and well served. But that doesn't mean it's time to rest on your laurels. In fact, the holiday season is a great time to test new web attributes and programs that may improve your shoppers' experiences, and ultimately bring you more sales.

A hot topic at InterACT was augmented reality (AR), and how brands can use it to achieve success. While we've covered AR before, I have to admit, I'm a bit of a skeptic, especially when it comes to bells and whistles for the sake of bells and whistles. That said, I was impressed by some of the case studies presented at InterACT; specifically, those that were able to tie revenue increases to their AR programs.

Target, with 1,743 stores in 49 states, will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on Target.com, where it draws more than 1.2 million visitors weekly, and in Sunday newspapers, where it is seen by 100 million consumers each week.

As the back-to-school shopping season winds down, retailers still have the opportunity to engage consumers by helping them make smart, informed and value-driven choices.