Target

Fury and Frustration Over Target Data Breach
December 20, 2013

Potential victims of credit card fraud tied to Target's security breach said they had trouble contacting the retailer through its website and call centers. Angry Target customers expressed their displeasure in comments on the company's Facebook page. Some even threatened to stop shopping at the store. Target apologized on Facebook and said it's working hard to resolve the problem and is adding more workers to field calls and help solve website issues.

Target Confirms Massive Credit Card Data Breach
December 19, 2013

Target says that its stores have been hit by a major credit card attack involving up to 40 million accounts. Chief Executive Officer Greg Steinhafel confirmed Thursday morning earlier reports that a brazen data breach had taken place. In a statement, Steinhafel said: "Target is working closely with law enforcement and financial institutions, and has identified and resolved the issue." The retailer said that the unlawful access to customer information took place between Nov. 27 and Dec. 15. Earlier, the Secret Service confirmed to USA TODAY that it's investigating the massive data violation involving shoppersโ€™ personal credit card information.

Target Won't Sell Beyonce's New Album
December 17, 2013

While Beyonce's new fast-selling self-titled album is sure to be on many Christmas wish lists, there's at least one major retailer that's opting not to sell the album: Target. "At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target Spokesperson Erica Julkowski tells Billboard

Deck the Halls With Content Marketing and Personalization
December 16, 2013

Marketers have made their lists and they're checking them twice, sometimes even three times. If the conversion needle isn't moving, you might need to rethink your digital strategy. To avoid any holiday hiccups, here are 12 tips on how your content management and personalization strategies can boost conversions, foster brand loyalty and keep customers returning year-round:

3 Ways Retailers Can Visually Prepare for the Holidays, Both Online and Offline
December 13, 2013

The holiday shopping season is here. And I'm not just talking about those obnoxious pre-Thanksgiving Christmas decorations. I'm talking about your customers, who are flocking to the visual web (see Pinterest and Instagram) to prep holiday season wish lists and find gift inspiration. Have you made your list of how to best optimize your digital efforts for those customers, but not yet checked it twice? Don't worry, there's still time! Here are three ways retailers can visually ensure their products are at the top of consumersโ€™ wish lists during this holiday season:

Learn From Your Competitors to Keep Ahead
December 11, 2013

Customer benefits are what it's all about. What makes your brand best for your customers needs to be woven throughout all your editorial, product copy, page heads, design and photography. First, define what makes you the best at XYZ. Second, define how to make it clear to your customer. It's not just about design differences. If you can make a true case for how you're different and why that's good for your customers, that's what no competitor can copy.

Sears Uses Crowdsourcing for Tech Innovation
December 1, 2013

Plenty of retailers have leveraged user-generated content (e.g., customer photos and videos) from contests and promotions in branded marketing campaigns before, but not quite like Sears just did. The company's Startup + Developer Challenge, held this past summer, was a "code-a-thon" designed to find the best and brightest minds in the tech community of Silicon Valley โ€” and then use those minds to Sears' benefit.

3 Omnichannel Retail Trends to Watch in 2014
December 1, 2013

As the year comes to a close, it's time for my annual roundup of omnichannel retail predictions for the year ahead. I'm focusing on a few interesting trends I saw come to light in 2013 that I believe will become even more widespread next year. Enjoy!

Target Wants to Launch an Accelerator in India
November 27, 2013

Target has long looked to India to fuel its software applications and back-office projects. Now, the Minneapolis-based retailer is doubling down on the country's tech potential. Come January 2014, Target is planning to launch the Target Accelerator Program, a corporate incubator โ€” complete with funding, and possibly equity stakes in the cohorts โ€” that it hopes will help it tap into the country's startup culture and engineering talent to better compete against other retail heavyweights Wal-Mart and Amazon.com. The selected startups will receive up to $30,000 in funding as part of the program.

The Promotional Card Blueprint: 4 Strategies for Your Redeemable Card Campaign
November 21, 2013

Promotional cards offer the same benefits of other redeemable cards, yet with no stored value and the flexibility to set expiration dates and usage limitations. With the right strategies, it's possible to capitalize on complimentary cards to increase sales. Here are four top promotional card campaigns to incorporate into your redeemable card program: