Target

The Evolution of the Brick-and-Mortar Shopping Experience
December 2, 2014

It's hard to say what shopping will look like in 10 years, or even 10 months, but it's probably safe to say that we'll still do the majority of it in brick-and-mortar stores. Which stores we choose for that shopping trip will vary by day of week, occasion and myriad other factors. The bottom line is that the utilitarian ideal of the "best for the most" is irrelevant in a world awash in individualism. It's been a wild time since that first iPhone, and there's no sign of stability yet. Product assortment is more important than store size, and someone who can actually help with advice and ideas is better than free shipping.

The 50 Best Tips of 2014
December 1, 2014

One Kings Lane, a flash-sales site for high-end home goods, has taken a different approach to building a high-quality affiliate program. Its solution is to block coupon, loyalty or any other nonbrand relevant sites from its affiliate program. This puts all affiliates on a level playing field, making the program very attractive to those affiliates who

Target's New App Steers You to the Right Aisle for Black Friday
November 17, 2014

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several major retailers tackling this trend of "showrooming" head-on with a new, souped-up mobile app. Today, the Minneapolis-based chain unveils an app that uses location-based technology, powered by Point Inside, to link products with store maps. The user builds a shopping list or uses a search bar to find products, then the aisle where a product is located is revealed. 

Target Buys Shopping Technology Firm
November 14, 2014

Target has acquired a Pittsburgh-based company that says its software platform brings "an Amazon-like shopping experience" to in-store customers. Powered Analytics Co-Founder Collin Otis and a spokesman for Minneapolis-based Target confirmed the deal Wednesday. Terms weren't disclosed. Otis says the firm, founded in 2012, will remain headquartered in Pittsburgh. Powered Analytics’ Fabric product uses mobile technology, location data and machine learning to connect a retailer's app to the in-store shopping experience.

Republicans Signal Demise of Internet Sales Tax Bill
November 12, 2014

Brick-and-mortar retailers have become the first U.S. business group to be disappointed by Republicans since their midterm election gains, as party leaders indicated that a bill to end tax-free internet shopping was doomed. Retailers such as Wal-Mart, Target and Best Buy have long railed against a perceived loophole that they say gives e-commerce rivals an unfair advantage by enabling many online shoppers to avoid sales tax. But on Monday, a spokesman for John Boehner, the Republican speaker of the House of Representatives, said a bill to tax online shopping wouldn't move forward in the final weeks of the current Congress.

H&M Websites Experience Disruption as Alexander Wang Items Hit Stores
November 6, 2014

H&M's websites experienced early disruptions amid high demand from shoppers for its latest guest collection by designer Alexander Wang. "It's been extremely popular among our customers, with many people queuing in all our markets," H&M spokesman Hacan Andersson said, adding 500 people had been waiting outside the retailer's store in Sydney. Earlier, the company's websites gave a message saying shoppers should try again later to gain access amid high demand for the collection. H&M, usually known for fast fashion at inexpensive prices, has used celebrity collections as a marketing tool to stoke sales each November since 2004.

Target Closing 11 Underperforming Stores
November 5, 2014

Was it Election Day? There was plenty else happening at Target. On Tuesday, the Minneapolis-based retailer announced it would close 11 stores. It also swatted away an investment firm trying to buy shares on the cheap and started selling tchotchkes made by 3-D printers, latching on to one of the hottest things in high-tech. The store-closing step is one that Target takes at least once a year after a financial review of its 1,800 U.S. outlets. 

Should Target Put ‘Alex’ in an Actual Ad Campaign?
November 4, 2014

Should Target put "Alex," the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the internet, in an actual ad campaign? "Why not?" answered Will McInnes, chief marketing officer of Brandwatch. "Social media is a powerful and direct avenue to consumers. Given the velocity and reach of the #AlexFromTarget hashtag, there are a number of marketing and ad campaigns that Target could execute. For example: store appearances by Alex or Alex's picks for clothing and seasonal items. Target could even use Alex to showcase its corporate culture."

Wal-Mart Ups the Ante on Holiday Shopping
October 31, 2014

Wal-Mart is doing whatever it takes to rope in holiday shoppers however they want to buy. For the first time, Wal-Mart is offering free shipping on what it considers the season's top 100 hottest gifts, from board games to items related to Disney's hit film "Frozen," starting Saturday. The move comes as rival Target began offering free shipping on all items, a program that started in late October and will last through Dec. 20. Wal-Mart is also planning to offer discounts on more than 20,000 items on a broad range of products, starting Saturday.

Kohl's Stores Will Open at 6 p.m. Thanksgiving Day
October 31, 2014

Retailers push for ever-earlier shopping on Thanksgiving Day continues. Joining the still-swelling wave, Kohl's said Thursday that its stores will open at 6 p.m. on Thanksgiving Day, two hours earlier than last year. That puts the Menomonee Falls, Wis.-based chain on even footing with Macy's, which already announced a 6 p.m. start to the pre-Black Friday shopping extravaganza. Macy's opened at 8 p.m. last year. Other big retailers such as Target and Sears have yet to disclose their plans, but Anne Brouwer, senior partner with Chicago retail consultant McMillanDoolittle, said she expects more announcements of openings at 6, or earlier.