Target

Learn four ways online retailers can increase consumer trust and how that increased trust can lead to an increase in online sales.

Hear a study in short-term versus long-term marketplaces strategies and how one company has made it a driving force for their sales.

NAPCO Media, a leading B-to-B media company, today announced that Chris Lyons has joined the company as president/chief revenue officer of the Marketing and Retail sector, whose brands include Target Marketing, Retail Online Integration (ROI), Direct Marketing IQ, Who's Mailing What!, and eMarketing + Commerce (eM+C).

Target Corp. is responding to customers frustrated by their inability to buy items from the chain's Lilly Pulitzer collection. The limited-edition line went live in stores and online Sunday morning, with most of the items selling out within minutes. In a Q&A on Target's website, Chief Merchandising and Supply Chain Officer Kathee Tesija said that while Target's limited-edition designer collaborations often sell out, this one was unique "for how quickly our guests shopped and how much they purchased."

Target's exodus from Canada has left gaping holes at some of the most prominent shopping centers across the country, the biggest symbol of an exceptional period of retailing turmoil. As Target Canada closed the last of its 133 stores this month — completing the parent company's hasty retreat from its first international expansion, a move that prompted a $4.5 billion write-down — many landlords were left holding properties whose fates are uncertain. They, along with many other creditors, argue that Target is abusing Canadian law at their expense as it leaves the country after less than two years.

Target was hoping for a smooth launch for one of its most highly anticipated designer collaborations in years. Instead, the discount retailer's website was overwhelmed in the early hours on Sunday as legions of fashionistas who had been up overnight tried to snap up Lilly Pulitzer's fashions, only to encounter delays in the colorful beachwear line's availability on Target.com and, in many cases, end up empty handed. The incident has raised questions as to why the retailer wasn't fully ready for the onslaught.

Online merchants have already proven they're willing to share the most precious of proprietary data with Google, even transactions, pricing and tracking data in the case of Google Trusted Stores. But are they willing to hand over shoppers’ email addresses? Many people are familiar with ads that follow them around the internet, called retargeting or remarketing.

Target has agreed to pay MasterCard-issuing banks as much as $19 million to reimburse for losses related to the 2013 hack that resulted in up to 40 million accounts being breached.

The question isn't if your company will be the victim of a data breach, but when. Those were the sobering words of Martin Einstein, senior partner at Brann & Issacson, a law firm that represents online and multichannel companies, at the American Catalog Mailers Association's (ACMA) Forum last week in Washington, D.C. Einstein addressed the crowd of direct marketers on what they can do to mitigate their risk and exposure to a data breach, as well as how best to respond in the unfortunate event that a breach does occur. 

New York's attorney general is scrutinizing 13 big retailers over their staffing practices and whether they require workers to show up or stay home with little notice. The office of New York Attorney General Eric Schneiderman sent letters warning Target Corp., Gap Inc. and 11 others that it believes the chains are using on-call scheduling and that such practices may violate a New York law