Target

What it Takes for Fashion Retailers to Win Hearts … and Wallet Share
March 23, 2016 at 10:56 am

Every retailer hopes to earn not just wallet share, but also the loyalty of its customers. A delighted and loyal customer will keep coming back, spend more money while there, and go one step further by recommending their favorite retailer to friends and family. Recently, Market Force Information announced the results of its annual fashion…

Amazon Sues Former Exec Recently Hired by Target
March 22, 2016 at 11:11 am

Amazon.com filed suit against a longtime logistics and supply chain executive recently hired by rival Target Corp. over what it said was a violation of a noncompete agreement. In the lawsuit, the Seattle retailer said Arthur Valdez, employed by Amazon for 16 years, was in a position to reveal confidential strategy to its rival. Target touted Valdez’s…

Target Says Major Changes Are Coming
March 3, 2016 at 10:04 am

Shopping at Target will not be the same a year from now. It will be easier, less frustrating and more convenient, executives said a meeting with analysts Wednesday. Starting a shopping trip through Target's app or online and finishing it in-store will become more seamless, with text notifications when online orders for in-store pickup are ready…

Target Sponsors 4-Minute Video During Grammys
February 11, 2016 at 10:41 am

Target has its bullseye on the "Hollaback Girl" singer. The retail chain is sponsoring a four-minute live video by Gwen Stefani during The Grammy Awards on CBS on Monday, an unprecedented move that capitalizes on the current vogue for live TV events. Stefani will perform the song "Make Me Like You," which is being released Friday. It's…

Target Takes Gender-Neutral Approach With New Kids Home Brand
February 9, 2016 at 10:53 am

Last fall, Target Corp. took its first baby steps toward a more gender-neutral store when it took down the “boys” and “girls” signs in its toy and kids’ bedding aisles. Now, the Minneapolis-based retailer is taking it further with a new kids’ home décor line that blurs the lines between what's for girls and what's for…

CVS Opens First Pharmacies Within Target Stores
February 3, 2016 at 9:52 am

CVS Health is about to undertake its biggest expansion in years: the drugstore operator has opened the first of the pharmacies it's taking over from Target. Last summer, the two companies announced that Target would sell its 1,672 pharmacies to CVS for $1.9 billion, a deal that closed in December. Those CVS “stores-within-a-store,” beginning with a…

Target Spins a Partnership With SoulCycle
January 11, 2016 at 10:10 am

Target is teaming up with SoulCycle on a 10-city tour that will include free cycling classes and pop-up shops, making good on two of the retailer's New Year’s resolutions — to get fit and be cool. SoulCycle is the gold standard for studio cycling, complete with candlelight, rocking music, and A-list devotees including Kelly Ripa…

Target in Initial Development of Own Mobile Wallet
December 21, 2015 at 11:13 am

Target is in the early stages of developing its own mobile wallet, three people familiar with the matter said, joining Wal-Mart Stores Inc. in posing a threat to recent entrants like Apple Pay. The fourth-largest U.S. retailer hasn't committed to launch the product, which would allow customers to pay for goods using an app on…

Target Puts Full Force Into Star Wars Marketing
December 17, 2015 at 10:41 am

As the known galaxies brace for further Star Wars mania, Target is making sure it gets its fair share of the Jedi universe. Besides its Share the Force campaign, which has been uploading fans favorite memories since it kicked off earlier this fall, it also hosted the Target and Star Wars Galactic Experience at L.A.…

Target's Fashion Blunders in Social Media
December 16, 2015 at 11:55 am

Fashion is a strength of Target, especially compared to Wal-Mart and Sears. Not only has the brand owned the label “Cheap Chic,” it's brought to market some fashion collaborations that were so successful they sold out in an instant and/or crashed the site — Missoni, Lilly Pulitzer. Of course, not all collaborations have been successful…