Talbots

5 creative ways to make a good offer; Q&A with Strand bookstore's Eddie Sutton

PacBlue Digital Imaging, a Van-couver, British Columbia-based digital printing firm, drew more than 20,000 attendees to its recent Vancouver Sun EPIC Sustainable Living Expo. The three-day green exposition enabled consumers and merchants to come together in support of environmentally friendly products and companies. The event touted the use of waterless printing and its benefits to the environment. The process involves using heat, rather than water, to transfer ink to the substrate. A conventional press the size of the waterless press used by PacBlue Digital uses as much as 12,000 liters of water per year. In contrast, PacBlue’s waterless press eliminates 98 percent of

People On the Move Neiman Marcus: The multichannel apparel marketer has promoted its retail division president/CEO Karen Katz to executive vice president of the parent company, Neiman Marcus Group. The company has also promoted the Group’s senior vice president and CFO James Skinner to executive vice president and CFO. Sears: The multichannel retailer has hired Louis Ramery as its new senior vice president, customer relationship marketing. Ramery, who’ll have overall responsibilities for developing and executing the Sears Holdings’ relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdings’ chief marketing officer. He was previously with Digitas, a marketing agency network. J.C. Penney: The multichannel

People On the Move MCM Electronics: Phil Minix has been named president of Centerville, Ohio-based B-to-B catalog distributor MCM Electronics. A member of the Catalog Success editorial board, Minix is a 12-year veteran of the catalog/direct business. He most recently served as president of Astral Direct. Prior to that, he worked at Reiman Publications and J. Schmid & Assoc. Sharper Image: Andrew P. Reich has been named EVP of merchandising. James Sander has been named SVP, general counsel and corporate secretary. Eddie Bauer: Neil S. Fiske, the head of Limited Brands’ Bath and Body Works, has been appointed president and CEO. Fiske, 45,

Catalogers’ Updates Acquisitions • ARAMARK, parent company of safety equipment and apparel catalog Galls, was acquired in August by an investor group led by ARAMARK CEO Joseph Neubauer. The deal, valued at $8.3 billion, is expected to close in late 2006 or early 2007. • Multititle cataloger Swiss Colony in August acquired Ashro Lifestyles, an apparel and accessories catalog catering to African American women. Terms of the transaction were not disclosed. • Multititle cataloger Spiegel Brands acquired in September Carabella Corp., parent company of swimsuit and evening wear catalogs Carabella and A.B. Lambdin. The acquisition adds the two brands to the growing number of catalog titles owned by

Bathrobes have been a wardrobe staple—as well as a catalog staple—for years. There are few people who don’t like cuddling up in a warm, soft robe after a hot shower, or coming downstairs for their morning cup of coffee wrapped in their favorite terry cloth robe. Robes are an ever-popular gift item, evidenced by the number of holiday and gift catalogs that featured them this past winter. The Norm Thompson gift catalog, Sundance gifts, Talbots gift collection, the Lands’ End holiday catalog and the Cuddledown of Maine holiday catalog are just a few of the books that presented robes as wonderful gift ideas.

by Jack Schmid THE BIG IDEA! What direct marketer has not dreamed of coming up with that totally unique, breakthrough concept like the "Johnson Box" or the negative option club or another creative ploy that gives one immortality in industry recognition. Whether you're a designer, photographer, writer, printer or order form manufacturer, everyone is seeking that special creative technique that will help their work stand out, differentiate themselves from the competition and get better results. "Beat the Control!" is the cry of creative professionals. Let's look at a number of ways that successful catalogers are thinking "outside the box" in their creative efforts.