Sears Canada

This week in the third part of our coverage of the recent webinar from All About ROI, Good Data is Good Business!, sponsored by Stibo Systems, we continue our recap of the presentation from Simon Rodrigue, associate vice president of e-commerce for Sears Canada. Specifically, we offer up step three of Rodrigue's five critical steps to data integration. To access this webinar on-demand, click here.)

It's no secret these days that data is critical for marketers looking to optimize profits. What isn't so readily available is the best ways for retailers to collect and manage their data. In a webinar last week from All About ROI, Good Data is Good Business!, sponsored by Stibo Systems, two retailers — Timothy Holody, COO of Seta Corp., parent company of multichannel jewelry marketer PalmBeach Jewelry, and Simon Rodrigue, associate vice president of e-commerce for Sears Canada — discussed how their companies make the most of their data. (To access the webinar on-demand, click here.)