June 19, 2007
Although many marketers have some sort of e-mail marketing program in place, not all of them are successful at it. A recent Direct Marketing Association study, “The Power of Direct Marketing,” showed that e-mail returned $57.25 for every dollar spent on it. Atlanta-based list firm Response Media believes there are a number of untapped, profitable e-mail marketing tactics. Below are seven easy-to-implement tips. 1. Add an “access your account” link to your subscription e-newsletter. This results in more visits to your site and more revenue per visit, Response Media says. 2. Convert offline customers to online. Invite customers who read your catalog, call your
