Pottery Barn Kids

The Strategy Behind Williams-Sonoma's Global Expansion
May 14, 2014

In an effort to tap into the $532 billion global marketplace for housewares and home furnishings, Williams-Sonoma, the San Francisco-based omnichnannel retailer, took its business beyond its domestic borders. In a session yesterday at NetSuite's SuiteWorld conference in San Jose, Calif., Rob Bogan, vice president of international systems for Williams-Sonoma, discussed the brand's experiences going global.

Williams-Sonoma Profit Up 19% in Q3
November 18, 2011

Williams-Sonoma reported that profit for the third quarter rose 19 percent to $43.4 million from $36.5 million in the same period last year. Revenue rose 6 percent to $867.2 million, compared with $815.5 million last year, solidly beating Wall Street’s expected $855.7 million in revenue.

PBteen Opens its First Pop-Up Shop
November 7, 2011

Willams-Sonoma’s PBteen brand opened its first-ever pop-up store on Nov. 4 in Natick, Mass. The space is centered around the PBteen Design Lab, four computer terminals where shoppers can create a dream room by selecting and placing PBteen furniture and accessories in their virtual room.

Williams-Sonoma Launches International Shipping
June 13, 2011

Williams-Sonoma, a specialty retailer of high-quality products for the home, announced today that Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma will offer international shipping, joining PBteen in its partnership with FiftyOne Global Ecommerce, a provider of international e-commerce services and infrastructure to U.S. retailers. Customers in more than 75 countries will now be able to shop online for Williams-Sonoma products.

PBteen Launches E-Commerce in Canada
May 2, 2011

Williams-Sonoma announced that PBteen, a resource for home furnishings for teens and tweens, will now be available to Canadian customers for the first time through a partnership with FiftyOne Global Ecommerce.

National Geographic, Pottery Barn Kids to Launch Exclusive Kids Program
April 14, 2011

National Geographic and Pottery Barn Kids are teaming up to create a dynamic new program featuring educational content, activities and merchandise that will excite and engage kids and their parents. This new adventure launches April 21 at Pottery Barn Kids — in-store, online and in the catalog.

How Williams-Sonoma Adopted a Marketing Sciences Approach Across Its Brands
March 18, 2008

During a session at last week’s NEMOA Conference in Cambridge, Mass., Peter Grebus, who heads Williams-Sonoma’s customer information management group, explained a two-pronged approach the home furnishings multichannel marketer has used to increase the adoption of marketing sciences for intuition across the organization. Specifically, he noted that in the short run, Williams-Sonoma has focused on a “four walls” process. The multititle multichannel marketer, whose direct business comprises 42.2 percent of its sales, has emphasized the integration of browse and purchase data to enable contextual selling across channels. This includes the following: * dynamic content and recommendations; * data that’s currently constrained by the

How Pottery Barn Sites Got Noticed
June 1, 2007

“For a company like ours that has very strict ROI goals and standards, it was really important for us to be in there with natural search,” says PotteryBarn.com Marketing Manager Karen Shea, explaining how the company’s PotteryBarn.com, PBTeen.com and PotteryBarnKids.com sites reevaluated their natural search optimization performance last year. When its sister brand Williams-Sonoma drew positive results from a natural search solution, Pottery Barn’s marketing team began considering its own program. Pottery Barn came up with four goals: 1. Dramatically increase indexation levels on Google and other major search engines. 2. Increase total search traffic to each of the three e-commerce sites. 3. Increase total natural search

Customer Retention: Don’t Worry, Be …
May 1, 2007

For years now, Garnet Hill, a Franconia, N.H.-based apparel and home furnishings cataloger, has placed follow-up calls whenever customers encounter a problem with the company. Specifically, 24 to 48 hours after a customer complaint, Garnet Hill calls the customer and casually asks how the problem was handled and if it was resolved. Smart and sensitive upselling techniques make Garnet Hill’s customers feel cared about. Liberal employee discounts have its employees wearing the clothing and using the products it sells, so it’s easy for them to personalize the experience. This “touchy-feely” group has products open and laying around so reps literally can get their

Catalog Success 200
March 1, 2007

Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 Dog.com 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05