Postal Regulatory Commission

The two-year-old American Catalog Mailers Association (ACMA) trudges along like a little engine that could. But can it? Despite its newness and relatively tiny membership, this organization has delivered an effective wake-up call to both the USPS and the Postal Regulatory Commission (PRC) on the plight of catalog mailers, helping foster the recent postal “summer sale.”

The two-year-old American Catalog Mailers Association (ACMA) trudges along like a little engine that could. But can it? Despite its newness and relatively tiny membership, this organization has delivered an effective wake-up call to both the USPS and the Postal Regulatory Commission (PRC) on the plight of catalog mailers, helping foster the recent postal “summer sale.”

The Postal Regulatory Commission (PRC) on June 4 formally approved the USPS's proposal for a "summer sale" on Standard Mail postage, which largely affects catalog mailings.

"The USPS has demonstrated their willingness to be proactive and take advantage of flexible pricing through the recently proposed 'Summer Sale,'" said Neil O'Keefe, vice president of the Direct Marketing Association's catalog and multichannel merchant segment, in a letter to members on May 18. He urged all catalog mailers to support the effort by faxing letters to Postal Regulatory Commission Chairman Dan Blair asking for the PRC to "expeditiously endorse this program so that we can move forward and take full advantage of the benefits throughout the coming summer months."