July 1, 2019 at 12:15 pm
While attending the IRCE at RetailX conference in Chicago, Total Retail's Joe Keenan sat down for an interview with Amy Vener, head of retail strategy at Pinterest. Vener discusses how Pinterest is enhancing its platform for retailers, bringing consumers through the entire purchase journey, from inspiration and ideas to research and purchase. Furthermore, Vener touches on…
June 29, 2016 at 11:28 am
Pinterest on Tuesday unveiled new features to facilitate shopping on the social network, as the platform pushes to become an e-commerce hub. One of the most notable changes to the platform is the addition of a virtual shopping bag. When "pinners" are browsing the site, they can add items to their virtual shopping bag and…
May 31, 2016 at 11:05 am
Ever since the online market exploded, consumers have been flocking to online stores in droves, which naturally has hurt the shopping mall as we know it. It’s driven a number of stores out of business, and it threatens the health of thousands more. Retailers are taking steps to ensure the online market doesn’t throw them…
May 25, 2016 at 10:26 am
When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they would help brands turn mobile browsers into shoppers. After all, mobile represented just 16 percent of e-commerce dollars in 2015, compared to 84 percent on desktop, according to comScore. But these buy buttons haven’t quite taken off as hoped. They generate very…
