Peruvian Connection, Ltd.

In episode 227 of Total Retail Talks, Executive Editor Joe Keenan interviews Annie Hurlbut, founder and CEO of Peruvian Connection, an internationally renowned brand for luxury Peruvian textiles and fibers. Listen in as Hurlbut discusses the company's 43-year history, how the brand sources fibers from artisans in Peru, and its commitment to environmental sustainability. Peruvian…

Although Peruvian Connection didn’t launch its first international catalog until 1994, CEO and Co-founder Annie Hurlbut maintains the cataloger was an international company long before its first foray into the global market. As its name suggests, the Peruvian Connection has shared its history with the country and mountain people of Peru. Peruvian Connection began as a “happenstance” when Annie Hurlbut came home for her mother Biddy’s 50th birthday at Christmastime in 1976. At the time she was conducting research in Peru in pursuit of a doctoral degree in anthropology. As a gift she gave her mother an alpaca sweater she found in a Peruvian