OrderDynamics
In nearly every retail boardroom, the message is the same: “omnichannel retail is the future, and we need to get ready.” And while many retailers have made significant improvements in their channel integration strategy, there's little consensus into the overall maturity of regional markets. To that end, OrderDynamics conducted a study of more than 1,000…
The Omni-1000 provides a look at the actual omnichannel practices of the world’s leading retailers. Using a "random walk" methodology, OrderDynamics investigated retail websites to determine the e-commerce capabilities, policies and offerings of more than 1,000 retailers from the U.S., Canada, Australia, the U.K. and the Nordics (Sweden, Finland and Norway). The research proves that omnichannel commerce is far from being the standard model, even among leading retailers.