Omniture

From the PRINT 09 conference, Zmags, which helps marketers engage customers through Interactive Collateral Management (ICM), announced that it has launched two new advisory boards intended to help the company gauge customer needs and maintain its edge in the digital collateral creation space. Zmags hosted the first formal meetings of its Advisory and Thought Leadership Boards in Boston earlier in September.

In a no-holds-barred, all-telling session during last week's MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around.

In the second part of this two-part series extracted from a recent whitepaper on improving conversion rates, this week we offer a summary of the final three steps. The whitepaper, Best Practices for Conversion: The New Engagement Funnel in 7 Steps, comes from the online business optimization software provider Omniture. (For part 1, and steps one through four, click here.) 5. Place effective calls to action. The right call to action can double clickthrough rates and subsequently double the overall conversion rate, the whitepaper notes. This applies to both ads and your Web site. Here are some of the whitepaper’s best practices to follow.

While multichannel merchants shouldn’t overlook the value of customer acquisition, particularly search and affiliate marketing, they should heed the real measure of a campaign’s success — its conversion rate. In a recent whitepaper from the online business optimization software provider Omniture, Best Practices for Conversion: The New Engagement Funnel in 7 Steps, the conversion process is broken down into seven steps, all with one common objective — to increase relevancy. This week in part one of a two-part series chronicling the whitepaper’s seven-step process, we offer up steps one through four. Next week, we’ll examine steps five through seven. 1. Identify conversion

With the advent and development of Internet marketing in the last 10 years, catalogers have been inundated with more data than they know what to do with, courtesy of their Web analytics packages. Catalogers shared their frustrations and success stories regarding their online marketing data at the session “Web Analytics: The Secret to Your Success” at last week’s ACCM. Below are their stories. 1. With the current version of its site active and taking orders since 2002, Classic Designs has been using WebTrends to track online marketing data since that time, said Mark Desrochers, co-owner of the woodworking catalog. But while the software had been