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OfficeMax Incorporated
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For successful navigation to lead to higher conversion rates, you must provide shoppers several different ways to shop your site. It's a paradigm shift for merchandisers accustomed to organizing a store or catalog by the type of product, which is the kind of one-dimensional navigation that will hinder your success online.
Crutcheze.com Leans on Search โจfor Growth; OfficeMax Targets Women With New Catalogs, Campaign; Sears, Penney โจRamp Up Diverse, Seasonal Campaigns.
Hopefully, youโve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirectโs recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how theyโre surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how theyโre holding up. In part 2, they discussed how theyโre preparing for better times ahead.
A chat with Terry Powers, founder and president of ComputerGear, a catalog/multichannel merchant of computer-themed apparel and games โ T-shirts, gadgets, books, among other things.
Pan American Develop-ment Foundation (PADF): This nonprofit organization that creates public-private partnerships to assist disadvantaged people in Latin America and the Caribbean has launched a print catalog of corporate social responsibility and cause-related marketing opportunities in those regions. The 28-page book provides an overview of PADF projects that are well-suited for private-sector participation.
With the holiday shopping season now all wrapped up, here's a look back at several reports over the past month to provide an overview of how it all went down โ both from what was predicted to what actually transpired.
The ever-so-common phrase โgoing greenโ means taking the three basic principles of sustainability and applying them everywhere you can in your organization. These principles, of course, are: Reduce โ lower your waste and consumption; Reuse โ using items multiple times for the same thing; and Recycle โ giving something a second life. Environmental stewardship is especially important because our industry is too often viewed as a culprit. The single biggest thing you can do is to better educate yourself. Ask questions about your production process and the materials that are being used. How much do you know about your paper? Where it came
People On the Move Neiman Marcus: The multichannel apparel marketer has promoted its retail division president/CEO Karen Katz to executive vice president of the parent company, Neiman Marcus Group. The company has also promoted the Groupโs senior vice president and CFO James Skinner to executive vice president and CFO. Sears: The multichannel retailer has hired Louis Ramery as its new senior vice president, customer relationship marketing. Ramery, whoโll have overall responsibilities for developing and executing the Sears Holdingsโ relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdingsโ chief marketing officer. He was previously with Digitas, a marketing agency network. J.C. Penney: The multichannel
Lately Iโve noticed Iโve been getting repeat mailings from large B-to-B office suppliers โ and they all look the same. It probably doesnโt help that Office Depot, Staples and OfficeMax have similar corporate colors. They all seem stuck in their โ10 percent or $10 offโ offer, or some version of it. To make matters even more boring, the mailings always seem to be in one of two or three standard formats. You know the ones: large postcards, #10 solo or folded flyer.
You look at them and say, โOh, that again,โ and toss it. It got me thinking about the opportunity we
NEMOA at 60: โSmallโ Event Yields Big Ideas This monthโs NEMOA conference in Portland, Maine, Sept. 19-21, marks the 60th anniversary for what started โ and remains โ a small specialized trade group. For many long-time members, NEMOA is all about conferences. The group holds semiannual conferences each March and September designed for catalog/multichannel marketers. โThe main value of NEMOA is being able to get together and network,โ says 20-year member Dan Walter, president and founder of Eagle America, a woodworking tools and accessories catalog. โYou learn tricks of the trade from the people you meet, whether it be from a high-powered speaker