NaviStone
February 21, 2022 at 6:14 pm
Personalized direct mail retargeting needs to be a part of retailer’s marketing mix. The channel is still very effective and new technology capabilities can improve ROI performance even further. The wave of the future includes an old-school channel (direct mail) with a digital twist. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — true customer insight. Check out this insightful resource to learn how direct mail can amplify your digital retargeting strategy.
February 2, 2022 at 7:21 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone, a data-driven marketing technology solution turning website visitors into direct mail buyers. Hoffner discusses his career experience in direct marketing, NaviStone's offerings that combine digital retargeting with direct mail, and key takeaways about how direct mail…
October 10, 2019 at 2:48 pm
Today's retailers are burdened with the need to stay on top of consumer preferences, emerging technology, modern customer journeys, innovations in the retail experience, and much more. Retailers also need to be able to trust their technology providers and third-party vendors to keep ahead of the biggest trends affecting the industry, while also providing actionable…
