Movies Unlimited

Movies Unlimited: Focus on Niche Cataloging
May 1, 2003

Set in a small industrial park in Northeast Philadelphia, Movies Unlimited is a movie collector’s nirvana. Inside its compact, 22,000-square-foot warehouse, rows upon rows of shelves house neatly stacked DVDs and VHS tapes in alphabetical order. Here, “Abandoned,” a 2001 Academy Award nominee for Best Foreign Film, shares space with comedy classics such as Abbott & Costello. This niche cataloger, which specializes in hard-to-find movies dating back to the silent screen, enjoys steady annual sales growth. The company’s 12-month housefile grew a whopping 65 percent between August 2000 and May 2002. The company’s growth is remarkable considering discount stores and clubs dominate the