Modern Postcard

Direct mail marketing works – is it working for you? This FREE, half-day intensive covers everything from planning and list selection to creative, messaging, production, mailing, metrics and how to integrate with digital advertising to boost your response. 1000’s of your peers have gained invaluable insights to help acquire new customers and grow sales. Don’t miss out. Seating is limited, so RSVP today!

Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…

Direct mail marketing works – but are you making it work for your retail business? This half-day seminar covers everything technical and creative, complete with digital integrations. You’ll gain invaluable insights to help your ecommerce or retail store acquire new customers and grow sales. Seating is limited, so RSVP today!

Retargeting ads are tremendous vehicles to build brand awareness, convert browsers into buyers, and turn buyers into repeat customers. But with 80% of marketers reporting they’re overloaded, they rush and mistakes happen when creating retargeting campaigns. These seven mistakes are costing them — not only ninja-marketer status, but lots of customers and cash.

Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.

Below, our annual index of all stories that appeared in Catalog Success throughout 2006, including this issue. (For easy reference, use the print screen.) Cataloger Profiles Cover Stories United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September AmeriMark Direct: “Steady

In the rapidly evolving world of multichannel marketing, the print catalog’s role isn’t only changing on the consumer side. Consider how business postcard printer Modern Postcard, which for years provided its postcards to many business-to-business (B-to-B) marketers, has evolved into a cataloger: In mid-September, the Carlsbad, Calif.-based Modern Postcard rolled out a 24-page, 10.375-inch-by-8-inch B-to-B catalog that mailed to about 200,000 prospects (80 percent) and existing customers (20 percent). “We felt that our product and service offerings were amenable to the catalog channel, and we saw the creation of a catalog as a unique means for us to differentiate ourselves, elevate our brand and continue