Merkle

Delve into the evolving consumer mindset. Our in-depth report surveyed 1,500 customers to uncover the key drivers of customer loyalty and explore how brands can adapt their strategies to meet changing consumer preferences. Discover how to create lasting relationships, foster customer engagement, and inspire brand advocacy in today's competitive market.

In episode 421 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Wantlin, chief retail officer at Ashley, the No. 1 furniture and mattress retailer in North America. Among other topics, Wantlin discusses the company's recent rebrand, how Ashley is bringing consumer awareness to its brand refresh, and the internal collaboration needed to execute the…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jennifer Lee-Harrison, vice president of demand generation at Carter's, and Youna Kim, senior director of integrated performance media at Merkle. Lee-Harrison and Kim discuss their backgrounds and current roles, their takes on the state of the retail industry heading into another COVID-impacted holiday season, and…

This report presents Merkle’s 2021 survey results from retailers and CPG brands to understand what’s changed in the retail media space. It uncovers what’s motivating brands and retailers to pursue new ecommerce solutions and how they’re structuring their partnerships to drive success.

When seemingly everyone is a retailer, how are brands supposed to identify and strategize to stand out from their competition? To address this new obstacle, we asked our robust team of industry experts to band together and weigh in. The short answer to the puzzle: it’s all about the customer experience. Download our 2022 Retail Playbook to dive deeper into embracing curation, building stronger customer relationships, and creating more experiential experiences.

85% of CPGs plan to spend more with retail media networks. In a crowded landscape, retail, fulfillment, and tech companies are vying for these CPG dollars. Merkle eRetail Media Solutions examines how retailers are developing their networks and what CPGs are looking for in a partner. Read the report.