Melissa

43% of CRM data is bad, leading to marketing waste, ineffective sales, and money down the drain. Melissa’s Clean Suite for CRM fights dirty data by verifying, enriching and deduping your business and consumer records. The result? Sparkly clean, valuable data that improves omnichannel efforts and fulfillment, and creates happy customers!

Reach new customers, just like your best ones. The place to look? Right in your own database. Use our Customer Look-Alike report to get a picture of your best existing customers with info like age, income, buying behavior, and more. With this data mine, you can curate a list of prospects that meet the criteria of your best customers. We’ll even get you started with 1000 free consumer and business records. Get your report today!

Address errors make it extremely difficult to meet your customer’s high expectations for fast checkout and error-free delivery. Join our web seminar, July 10 at 2 p.m. EST, to hear companies share their stories of success. We’ll discuss how address autocompletion enables quicker conversions, decreased cart abandonment, and a single view of the customer.

While chargeback fraud grew by 96% last year, Z1 Motorsports cut e-fraud by 90%! Despite card-not-present fraud outpacing e-commerce growth, Personator, our ID verification solution, helped keep Z1 zooming. Find out how in our new issue of Melissa Magazine. Plus, learn vital steps to avoid GDPR’s pitfalls, how to keep your CRM data fresh, and more!

Your database gets dirty over time, causing you a slew of problems: Losing touch with customers, undelivered merchandise, low customer retention, etc. Time to spring clean with Melissa! We help deep clean, append and enrich your contact records - address, phone number, email, and more - for improved fulfillment and customer loyalty. Start spring cleaning - get 15% off.

Fraudsters are projected to make $8 billion from synthetic fraud this year. Who’s paying? E-retailers are falling victim to today’s most predominant form of cybercrime – Synthetic Identity Theft, a fictitious identity created with stolen and fabricated information, used to open fraudulent accounts. Join Melissa on March 21 to learn how to prevent cybercrime from happening to you.

How do you get higher conversions and happy customers? MelissaDirect.com. From marketing to fulfillment, Melissa Direct provides one source for all the tools you need to boost sales, increase conversions and achieve accurate deliveries – every time! Use promo code “NewSite15” to get 15% off our list hygiene and append services, rooftop geocoding, mailing software and everything in between at MelissaDirect.com.

You can’t ignore it. General Data Protection Regulation (GDPR) requires retailers to strengthen the way they process and safeguard personal data of EU citizens - or risk paying massive fines. Being located in North America is no absolution! You'll still have to comply if you’ve ever done business with an EU resident. Learn more about GDPR in this video.